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	<title>vinyarb</title>
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	<link>http://www.vinyarb.com</link>
	<description>you just have to read it</description>
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		<title>Dead man walking</title>
		<link>http://www.vinyarb.com/2012/02/21/dead-man-walking/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dead-man-walking</link>
		<comments>http://www.vinyarb.com/2012/02/21/dead-man-walking/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 15:02:36 +0000</pubDate>
		<dc:creator>vinyarb</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.vinyarb.com/?p=301</guid>
		<description><![CDATA[Another example of how advertising is better than the actual product. In this activation idea to promote Season 2 of The Walking Dead, a theatre full of unsuspecting audience thinks they are watching the trailer for a new rom-com, when &#8230; <a href="http://www.vinyarb.com/2012/02/21/dead-man-walking/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Another example of how advertising is better than the actual product.</p>
<p>In this activation idea to promote Season 2 of The Walking Dead, a theatre full of unsuspecting audience thinks they are watching the trailer for a new rom-com, when a zombie comes lumbering by.</p>
<p>Watch.</p>
<p><object width="600" height="335" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/gb3I4R58oZ0?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="600" height="335" type="application/x-shockwave-flash" src="http://www.youtube.com/v/gb3I4R58oZ0?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Awesome marketing.</p>
<p>Can&#8217;t say the same for the series.</p>
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		<title>DBS emails ATM card</title>
		<link>http://www.vinyarb.com/2012/02/21/dbs-emails-atm-card/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dbs-emails-atm-card</link>
		<comments>http://www.vinyarb.com/2012/02/21/dbs-emails-atm-card/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 14:43:30 +0000</pubDate>
		<dc:creator>vinyarb</dc:creator>
				<category><![CDATA[Funny]]></category>

		<guid isPermaLink="false">http://www.vinyarb.com/?p=296</guid>
		<description><![CDATA[Does this mean they&#8217;ve just launched a new product, an eTM card? LOL. I don&#8217;t know if this is a leap in email technology or card technology. Either way, welcome to the future of banking. Now all we need is to &#8230; <a href="http://www.vinyarb.com/2012/02/21/dbs-emails-atm-card/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-298" title="DBS-etm-card" src="http://www.vinyarb.com/wp-content/uploads/2012/02/DBS-etm-card1.jpg" alt="" width="400" height="517" /></p>
<p>Does this mean they&#8217;ve just launched a new product, an <strong>eTM</strong> card?</p>
<p>LOL.</p>
<p>I don&#8217;t know if this is a leap in email technology or card technology. Either way, welcome to the future of banking. Now all we need is to buy a plastic sheet and a plastics printer. An earlier post of this picture on my facebook seems to be getting its fair share of shares after TOC caught wind of it.</p>
<p><em>Anyway, this would seem to be a typo error on the part of Yahoo, as it has currently been corrected.</em></p>
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		<title>Brainwash marketing</title>
		<link>http://www.vinyarb.com/2012/02/21/brainwash-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brainwash-marketing</link>
		<comments>http://www.vinyarb.com/2012/02/21/brainwash-marketing/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 01:59:14 +0000</pubDate>
		<dc:creator>vinyarb</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.vinyarb.com/?p=292</guid>
		<description><![CDATA[When all the key marketing and product people speak the same language, you inevitably get swept away by all the buzzwords surrounding that particular product. And when spoken enough times, we all go away, sold. So say it with me &#8230; <a href="http://www.vinyarb.com/2012/02/21/brainwash-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>When all the key marketing and product people speak the same language, you inevitably get swept away by all the buzzwords surrounding that particular product.</p>
<p>And when spoken enough times, we all go away, sold.</p>
<p><object width="600" height="335" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/1ZS8HqOGTbA?version=3&amp;hl=en_GB" /><param name="allowfullscreen" value="true" /><embed width="600" height="335" type="application/x-shockwave-flash" src="http://www.youtube.com/v/1ZS8HqOGTbA?version=3&amp;hl=en_GB" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>So say it with me now. The iPad is amazing-incredible-simple-beautiful-great.</p>
<p><iframe style="border: none;" src="http://rcm.amazon.com/e/cm?t=vinyarb-20&amp;o=1&amp;p=12&amp;l=ur1&amp;category=electronicsrot&amp;f=ifr" frameborder="0" marginwidth="0" scrolling="no" width="300" height="250"></iframe></p>
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		<title>Safe House</title>
		<link>http://www.vinyarb.com/2012/02/18/safe-house/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=safe-house</link>
		<comments>http://www.vinyarb.com/2012/02/18/safe-house/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 16:34:47 +0000</pubDate>
		<dc:creator>vinyarb</dc:creator>
				<category><![CDATA[Movie Reviews]]></category>

		<guid isPermaLink="false">http://www.vinyarb.com/?p=278</guid>
		<description><![CDATA[Let&#8217;s face it, every year, we&#8217;ll have a handful of really great movies, some awful movies, and the rest just sort of falls nicely in the middle of not bad, but not great ones. Safe House ranks as one of &#8230; <a href="http://www.vinyarb.com/2012/02/18/safe-house/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-279" style="border-style: initial; border-color: initial; border-image: initial; border-width: 0px;" title="Safe_House_Poster" src="http://www.vinyarb.com/wp-content/uploads/2012/02/Safe_House_Poster.jpg" alt="" width="220" height="311" /></p>
<p>Let&#8217;s face it, every year, we&#8217;ll have a handful of really great movies, some awful movies, and the rest just sort of falls nicely in the middle of not bad, but not great ones. Safe House ranks as one of those mid-tier films you&#8217;ll enjoy while in the cinema, but won&#8217;t remember much of after stepping out.</p>
<p>The only things elevating this from average to slightly above average are the 2 leads, Denzel Washington and Ryan Reynolds.</p>
<div id="attachment_280" class="wp-caption alignnone" style="width: 610px"><img class="size-full wp-image-280" title="safe-house1" src="http://www.vinyarb.com/wp-content/uploads/2012/02/safe-house1.jpg" alt="" width="600" height="398" /><p class="wp-caption-text">if i&#39;m going to play the same role every movie, i&#39;ll at least change my hair</p></div>
<p>Reynolds stars as rookie agent Matt Weston, a &#8220;housekeeper&#8221; in charge of maintaining a safehouse in Cape Town. He&#8217;d been leading a rather uneventful year, up until the moment Tobin Frost (Denzel Washington) shows up. Frost, an ex CIA agent turned rogue, was suspected to possess, and trying to profit from, a list of illegal activities of several high ranking officials across different agencies.</p>
<p>So naturally, the bad bigwigs at the top (no prizes for guessing who) send in the foot soldiers to get hold of Frost before the info gets out in the open. So its up to the unlikely pair of rookie upright agent and weathered not evil but not that good ex agent to keep themselves alive.</p>
<p>Overused and predictable plot, but decent action and acting. So there. Not bad, not great.</p>
<p><strong>Rating: 6/10</strong></p>
<p>&nbsp;</p>
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		<title>Cats!</title>
		<link>http://www.vinyarb.com/2012/02/10/cats/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cats</link>
		<comments>http://www.vinyarb.com/2012/02/10/cats/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 01:06:49 +0000</pubDate>
		<dc:creator>vinyarb</dc:creator>
				<category><![CDATA[Funny]]></category>

		<guid isPermaLink="false">http://www.vinyarb.com/?p=275</guid>
		<description><![CDATA[Its impossible to hate on cats, even if they sometimes interrupt our favourite football matches. Happy Friday! &#160;]]></description>
			<content:encoded><![CDATA[<p>Its impossible to hate on cats, even if they sometimes interrupt our favourite football matches.</p>
<p>Happy Friday!</p>
<p><object width="600" height="335" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/MSBkK2B6AfI?version=3&amp;hl=en_GB" /><param name="allowfullscreen" value="true" /><embed width="600" height="335" type="application/x-shockwave-flash" src="http://www.youtube.com/v/MSBkK2B6AfI?version=3&amp;hl=en_GB" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>&nbsp;</p>
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		<title>Even sharks eat shark&#8217;s fin&#8230;</title>
		<link>http://www.vinyarb.com/2012/02/09/even-sharks-eat-sharks-fin/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=even-sharks-eat-sharks-fin</link>
		<comments>http://www.vinyarb.com/2012/02/09/even-sharks-eat-sharks-fin/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 04:18:38 +0000</pubDate>
		<dc:creator>vinyarb</dc:creator>
				<category><![CDATA[Amazing]]></category>

		<guid isPermaLink="false">http://www.vinyarb.com/?p=271</guid>
		<description><![CDATA[&#8230; well, together with the rest of the body, but still! Here&#8217;s the first ever photo of a shark in the process of eating another shark. Guys, don&#8217;t you know you&#8217;re an endangered species? So, to anyone berating us for &#8230; <a href="http://www.vinyarb.com/2012/02/09/even-sharks-eat-sharks-fin/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&#8230; well, together with the rest of the body, but still!</p>
<div id="attachment_272" class="wp-caption alignnone" style="width: 610px"><img class="size-full wp-image-272" title="shark-eat-shark" src="http://www.vinyarb.com/wp-content/uploads/2012/02/shark-eat-shark.jpg" alt="" width="600" height="338" /><p class="wp-caption-text">Pass the vinegar please?</p></div>
<p>Here&#8217;s the first ever photo of a shark in the process of eating another shark. Guys, don&#8217;t you know you&#8217;re an endangered species?</p>
<p>So, to anyone berating us for eating those delicious fins. If we don&#8217;t eat them, they do.</p>
<p><em>source: <a title="Its a shark eat shark world" href="http://io9.com/5883488/first-ever-photo-of-a-shark-eating-another-shark" target="_blank">io9</a></em></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Did you remember&#8230;</title>
		<link>http://www.vinyarb.com/2012/02/08/did-you-remember/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=did-you-remember</link>
		<comments>http://www.vinyarb.com/2012/02/08/did-you-remember/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 07:28:40 +0000</pubDate>
		<dc:creator>vinyarb</dc:creator>
				<category><![CDATA[Funny]]></category>
		<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://www.vinyarb.com/?p=266</guid>
		<description><![CDATA[&#8230; when we were little kids, and we went to ask our parents this seemingly innocuous question: where did we come from? and witness their flustered faces as they turned away, and dismissively mumbled something about being picked up from &#8230; <a href="http://www.vinyarb.com/2012/02/08/did-you-remember/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&#8230; when we were little kids, and we went to ask our parents this seemingly innocuous question:</p>
<blockquote><p>where did we come from?</p></blockquote>
<p>and witness their flustered faces as they turned away, and dismissively mumbled something about being picked up from the rubbish dump?</p>
<p>Recently, a little girl asked her daddy the same exact question. And when he again showed the same signs of a flushed face (some things never change), she calmed his nerves by saying:</p>
<blockquote><p>Don&#8217;t worry daddy, I just wanted to know&#8230; was I downloaded?</p></blockquote>
<p>&nbsp;</p>
<div id="attachment_269" class="wp-caption alignnone" style="width: 610px"><img class="size-full wp-image-269" title="baby app" src="http://www.vinyarb.com/wp-content/uploads/2012/02/baby_app1.jpg" alt="" width="600" height="223" /><p class="wp-caption-text">baby-making... not as fun as it was in 1996</p></div>
<p>So cute, yet the thought of it being remotely possible some time in the future is so, so terrifying.</p>
<p>&nbsp;</p>
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		<title>Erm.. Spidey? We have a problem.</title>
		<link>http://www.vinyarb.com/2012/02/08/erm-spidey-we-have-a-problem/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=erm-spidey-we-have-a-problem</link>
		<comments>http://www.vinyarb.com/2012/02/08/erm-spidey-we-have-a-problem/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 02:04:53 +0000</pubDate>
		<dc:creator>vinyarb</dc:creator>
				<category><![CDATA[Funny]]></category>
		<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://www.vinyarb.com/?p=262</guid>
		<description><![CDATA[Redditor ozLebowski has a sonogram of his unborn child. Who really, really resembles Venom. Someone call Peter Parker. source: reddit]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone  wp-image-263" style="border-style: initial; border-color: initial; border-image: initial; border-width: 0px;" title="woman giving birth to venom" src="http://www.vinyarb.com/wp-content/uploads/2012/02/vemon-birth.jpg" alt="" width="600" height="338" /></p>
<p>Redditor ozLebowski has a sonogram of his unborn child. Who really, really resembles Venom.</p>
<p>Someone call Peter Parker.</p>
<p>source: <a title="so my wife may soon be giving birth to venom.. any tips?" href="http://www.reddit.com/r/pics/comments/pelj4/so_my_wife_may_soon_be_giving_birth_to_venom_any/" target="_blank">reddit</a></p>
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		<title>Chronicle</title>
		<link>http://www.vinyarb.com/2012/02/08/chronicle/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=chronicle</link>
		<comments>http://www.vinyarb.com/2012/02/08/chronicle/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:07:52 +0000</pubDate>
		<dc:creator>vinyarb</dc:creator>
				<category><![CDATA[Movie Reviews]]></category>

		<guid isPermaLink="false">http://www.vinyarb.com/?p=248</guid>
		<description><![CDATA[Among the many tentpole films coming out in 2012, this little film, made on a shoestring budget of US15 million, is punching way above its weight, and in my opinion, delivering quite the fight. Chronicle tells the tale of 3 &#8230; <a href="http://www.vinyarb.com/2012/02/08/chronicle/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-254" style="border-style: initial; border-color: initial; border-image: initial; border-width: 0px;" title="chronicle_poster" src="http://www.vinyarb.com/wp-content/uploads/2012/02/chronicle_poster.jpg" alt="" width="220" height="326" /></p>
<p>Among the many tentpole films coming out in 2012, this little film, made on a shoestring budget of US15 million, is punching way above its weight, and in my opinion, delivering quite the fight.</p>
<p>Chronicle tells the tale of 3 teenagers, whose bond is strengthened when they develop powers of telekinesis after literally exploring a hole in the ground.</p>
<p>The 3 teenagers are Andrew, the primary cameraman, who&#8217;s abused by his alcoholic father at home, and bullied by his peers at school; his more socially adjusted cousin Matt; and Steve, the athletic all-round nice guy running for school President.</p>
<div id="attachment_255" class="wp-caption alignnone" style="width: 610px"><img class=" wp-image-255" title="just 3 dudes.. exploring a hole. *wink*" src="http://www.vinyarb.com/wp-content/uploads/2012/02/chronicle_2.jpg" alt="" width="600" height="337" /><p class="wp-caption-text">just 3 dudes.. exploring a hole. *wink*</p></div>
<p>As they explore their new found powers, they try out schoolboy pranks like levitating bears to scare little girls, and move cars from the parking lot to a different space. But as their powers develop, and they find themselves handling much trickier maneuvers with ease, who&#8217;s to say its right or wrong to teach a school bully or a tail-gater a thing or two about messing with the wrong people?</p>
<p>As the situations escalate and Andrew becomes more and more unhinged, its up to his friends to try and undo his damage.</p>
<p>What&#8217;s interesting about the film, is that it explores the very different outcomes the same power results in 3 people with a very different upbringing. It almost seems as if it were both the origin story of a hero and a villain.</p>
<div id="attachment_256" class="wp-caption alignnone" style="width: 610px"><img class="size-full wp-image-256" title="chronicle" src="http://www.vinyarb.com/wp-content/uploads/2012/02/chronicle_1.jpg" alt="" width="600" height="338" /><p class="wp-caption-text">I AM GOOD LOOKING! Anyone disagrees?</p></div>
<p>The action is mostly captured with Andrew&#8217;s camera, but as the action steps up, we also see the action from other camera vantage points such as security cams, police cams and even news crew footage.</p>
<p>While the entire film is based on &#8220;found footage&#8221;, for those prone to headaches due to the shaky cam nature of such films (think Cloverfield), rest assured that the shakiness is kept to a minimum due to Andrew&#8217;s advanced filming &#8220;technique&#8221;.</p>
<p>With this film, Director Josh Trank has cracked the found footage genre wide open, and provided other filmmaker/writers to work the found footage style onto genres other than horror.</p>
<p><strong>Rating: 9/10 </strong></p>
<p>________________________________________________________________</p>
<p><strong>A bird, a plane, 3 flying men!</strong></p>
<p>As part of the viral campaign to raise awareness of the film, the marketing team took to the skies, creating 3 remote controlled planes shaped like men, and flew them over NYC and Liberty Island.</p>
<p>Awesome, cool stuff!</p>
<p><object width="600" height="335" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/dcDN409ZBv4?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="600" height="335" type="application/x-shockwave-flash" src="http://www.youtube.com/v/dcDN409ZBv4?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
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		<title>Saving the Earth, three-ply at a time</title>
		<link>http://www.vinyarb.com/2012/02/01/saving-the-earth/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=saving-the-earth</link>
		<comments>http://www.vinyarb.com/2012/02/01/saving-the-earth/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:27:37 +0000</pubDate>
		<dc:creator>vinyarb</dc:creator>
				<category><![CDATA[Musings]]></category>

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		<description><![CDATA[Over the past few weeks, I&#8217;ve been noticing that the bin in my office toilet has been filling up exceptionally quickly. And I started to think to myself: Exactly how much paper is used up in the world each day &#8230; <a href="http://www.vinyarb.com/2012/02/01/saving-the-earth/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-237" style="border-style: initial; border-color: initial; border-image: initial; border-width: 0px;" title="toiletpaper" src="http://www.vinyarb.com/wp-content/uploads/2012/01/toiletpaper.jpg" alt="" width="300" height="187" /></p>
<p>Over the past few weeks, I&#8217;ve been noticing that the bin in my office toilet has been filling up exceptionally quickly. And I started to think to myself: Exactly how much paper is used up in the world each day on a frivolous task as drying our hands?</p>
<p>After washing our hands, why can&#8217;t we just use an air dryer to dry our hands instead? There&#8217;s always the jeans option as well. The way we&#8217;re plowing through our planet&#8217;s resources is just astounding.</p>
<p>And as more and more cities expand and creep into rural and forested areas, these resources are just going to be depleted further and quicker. When the wife and I went to Japan for a holiday, we found toilets with washlets/bidets very common, and that after taking a dump, washing instead of wiping was the norm with the Japanese. Although it definitely felt weird at the time, it was certainly&#8230; refreshing to try.</p>
<p>Reading up more though (from <a title="5 seemingly innocent ways you've screwed the world today" href="http://www.cracked.com/article_19641_5-seemingly-innocent-ways-youve-screwed-world-today_p2.html" target="_blank">cracked.com</a> no less), it seems that the use of toilet paper is really causing a lot of damage to Earth. Using a washlet may be an alien concept to a lot of us, but think about it. When we&#8217;re dirty and sweaty, we take a shower. Water is the best cleaning agent, not paper. Otherwise, we&#8217;d be wiping ourselves, and not washing ourselves.</p>
<p><img class="alignnone  wp-image-238" style="border-style: initial; border-color: initial; border-image: initial; border-width: 0px;" title="Press here for a good time" src="http://www.vinyarb.com/wp-content/uploads/2012/02/washlet.jpg" alt="" width="600" height="322" /></p>
<p>If the trend catches on, and the world at large used washlets to cleanse their anuses, and used airdryers to dry their hands after washing them, god knows how much paper and how many trees can be saved.</p>
<p>I would be very very keen to install for at least one toilet in my home, and take one small step towards saving Gaia.</p>
<p>Now, time to go convince the wife.</p>
<p><em>Fun fact: It takes <a title="Toilet paper fun facts" href="http://www.toiletpaperhistory.net/toilet-paper-facts/toilet-paper-fun-facts/" target="_blank">384 trees</a> to make the toilet paper that one man uses in his lifetime. We&#8217;re hitting 7 billion people this year. Do the math.</em></p>
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