PM Lee Hsien Loong on Facebook and Twitter

Lee Hsien Loong Facebook profile

The main man of Singapore has jumped into the social media bandwagon, getting an official Facebook and Twitter account to speak with all Singaporeans keen to listen.

And, judging by the numbers on day 1, he’s looking to be a runaway hit!

Just into the end of day 1, he’s garnered an impressive 3,554 twitter followers and 12,759 Likes on facebook.

He’s also adopted a very friendly and casual tone with his accounts, and that’s sure to strike a chord with many of us.

Looks like its a great start for the man.

He’s also humbly asked for us to address him simply as “Mr Lee”.

All the best and have fun exploring this new world, Mr Lee!

PM Lee Facebook notes

 

PM Lee tweets

The rabbit hole

I’m about to start reading a book called The 90-day Novel by Allan Watt. It’s supposed to help writers bang out a first draft of a novel in around 90 days.

But this post is not about the book, but the story of the discovery of the book:

It all started with a viewing of April 10th’s The Daily Show with Jon Stewart, which featured Elon Musk as guest of the day, co-founder of Paypal, and current CEO of SpaceX and Tesla Motors (there will be a separate post on this marvelous man). He gave a brilliant interview detailing his exploits and the key areas that interest him: The internet, Sustainability and Space exploration (leading to multi-planetary dominance of humans).

Elon Musk

He impressed and inspired me so much I had to find out more, and so I went on to Wikipedia to find out that he only takes $1 salary at Tesla Motors, but his net worth is US$2 billion (Hell, he could have bought Instagram if he’d wanted to, but of course, he has loftier ambitions). Also, Director Jon Favreau modeled Ironman Tony Stark’s character with Elon in mind. Yeah.

No doubt a busy man, he still had the time to sire 5 kids (all sons!) with his first wife, Justine Musk, while they were married from 2000 – 2008. So I decide to check out Justine Musk, who turns out to be an author who also blogs at justinemusk. She seems like a reasonable woman from her postings, and I hope she got her Tesla Roadster she’d requested from the divorce.

Also, for 40, she’s pretty hot!

Justine Musk

source: facebook.com/justinemusk

I started reading some of her posts (all very entertaining and insightful), which lead to her recommending the book The 90-day Novel.

Which is great because I was just getting started on (really, this time) writing my novel.

And that, is the story of how I came across the book. And I absolutely loved the process of the discovery, from the daily show to Elon to Justine and finally to Allan Watt’s book. All in all, I’d say its been a most productive day.

So next on the list of things to do then: A novel in 90 days?

Fuck yeah!

The ridiculously photogenic guy

ridiculously photogenic guy

Photo: King_of_Games, Flickr

By now, i’m sure you’ve all heard of the ridiculously photogenic guy. Yeap, the dude who conquers the 10k run with a winning smile. But do you guys know his name?

He is Zeddie Little. Apparently, Zeddie has been trying to break into the PR industry. Guess that’s not much of an issue now.

And ladies, he’s been happily attached for 5 years now. So hands off that wind-blown hair!

If you don’t know him, here’s the backstory: He was in the middle of a 10k run, when an amateur photog took this shot of him. It was posted on to Flickr, and one of the photographer’s friend commented something along the lines of “I dub him the ‘ridiculously photogenic guy’”. 

It got posted onto reddit, and a new meme is born.

Here are some of the memes floating around:

Ridiculously Photogenic Guy - Disney

Ridiculously Photogenic Guy - Town

Ridiculously Photogenic Guy - wins heart

Ridiculously Photogenic Guy - tourists

 

And my personal favourite….

Ridiculously Photogenic Guy - no wind

 

Why is digital always the scapegoat?

Whenever I see articles like this, it makes me mad. Just because digital is measurable in more or less real time by the impression, doesn’t mean we need to guarantee the view of every impression before we get paid.

The article states that up to 30% of paid ads online are never seen because they occur below the fold (where users need to scroll down before being exposed to the banner).

As such, advertisers are demanding make-good impressions or not paying the full price for number of impressions booked.

If they are buying CPM, and publishers can prove that the impressions are indeed delivered, there should be no dispute.

If, one day, we have a report that says toilet flushing activity increased by 30% during commercial breaks, are advertisers going to the broadcaster and say they want to pay less because their precious TVCs were not seen by up to 30% of people who took toilet breaks? What about the other 10% who went to raid the fridge for an icy scoop of Chubby Hubby?

Why not only pay for each person who looks up to a billboard while crossing the street?

These measurement inefficiencies are everywhere, but why is digital solely taking on the bricks?

Digital advertising is already one of the most affordable in the marketing mix, and still they circle, like vultures, preying for compensation as we provide transparency.

There’s bound to be wastage in any marketing effort. Let’s all put our heads together and think of how best to engage and convert the 70% who has been exposed to the message instead.

Pissed off.