When Richard Branson decided to ride out Hurricane Irma on his island, we all thought he was just being his crazy eccentric rich old man self.
But no, he was riding out the storm in his, ahem, concrete wine cellar so he can document the devastating damage first hand.
— Richard Branson (@richardbranson) September 10, 2017
He also hit out hard at climate change deniers, writing this on the Virgin site:
Man-made climate change is contributing to increasingly strong hurricanes causing unprecedented damage,” wrote Branson on the Virgin website. “The whole world should be scrambling to get on top of the climate change issue before it is too late – for this generation, let alone the generations to come.
I personally believe we’re truly at the precipice of of no return, and we, as inhabitants of Earth, need to really band together and do something about this. Otherwise, if we don’t kill ourselves soon enough, we’ll evolve to be the alien villains we all see in the Marvel and alien invasion flicks, scouring planets and devouring them of all resources before moving to the next.
And I really don’t want to be the bad guy.