mmm… you smell so.. familiar


ooooh.. mmm... you smell like a sexy little brand new ipad

You probably have a macbook air at home, an iphone 4S in your pocket, and the new ipad in that stylish little tote of yours. But… there’s still something missing in that whole look right there.

Oh yes, how bout a fragrance to top it off? Something called… Apple, Unboxed, perhaps?

Yeap, some apple fanboys have apparently taken things too far, and have commissioned 3 artists to recreate the aroma of an apple  unboxing. Its currently not being planned for mass production, as it will only be used in an art show.

But you never know… with enough demand, comes the damned supply.

Here’s how it was done.

The process of creating this signature fragrance started with an initial meeting with our client to understand the concept and desired effect of the fragrance. Once this was established, the ingredients for the fragrance had to be sourced. The scent requested by our client was quite unusual so we contacted our fragrance suppliers in the South of France to send over samples of fragrances with the aroma of glue, plastic, rubber and paper. Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances. The blends, each with unique recipes were then tested in the Air Aroma laboratory until a final fragrance was ultimately selected.

To replicate the smell a brand new unopened Apple was sent to our fragrance lab in France. From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, travelling nearly 50,000kms and returned to our clients together with scent of an Apple Macbook Pro.


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