vinyarb

Slide to unlock

Jan
31

The future of everything seems to start from your mobile. There used to be a time when people used mobile phones to make calls. These days, calling seems to be the last thing we use our mobile for.

We text, watch videos, listen to songs, read the news, read our books, play games, do our shopping and even bank on our phones. I don’t even think we can legitimately call it a phone anymore.

Its a device. Everything we do starts with a swipe to unlock.

One unlucky victim of this mobilification (not a real word) is the book retailer. With so many distractions tucked in our pocket, who has the time to flip an actual book anymore? Plus, with ebooks, the future is paved for animations and deeper interaction with the stories.

This is where the next wave of authors will rise. No longer will the written word be enough. There will be images, videos and sound involved.

How else can our ADD-infused young be satiated?

Unfortunately, not everything can be slid to unlock. Like a woman’s.. erm… mind.

Taking off a woman's top... pretty sure there's an app for that

 

 

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Happily Ever After (and a shovel to the head)

Jan
26

Nothing says ‘I love you’ more than a couple protecting each other from a zombie attack. Or so it seemed for this particular couple, who made a zombie themed wedding photography shoot.

Behind Youuuuuu!

Secret to marital bliss? Teamwork

So remember, the next time you pack for a picnic, make the shovel an indispensable item. You never know when a zombie might come hobbling by.

For the full story and series of photos, click here.

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[Trailerwatch] Re5ident Evil: Retribution

Jan
22

all the zombies died of excessive blood loss

Yeah, the zombie hunt continues, and Milla Jovovich continues to wear impossibly tight clothes and kill scores of zombies while looking totally hot. Which of course, i’m not complaining.

I enjoyed the first and fourth film in the series, coincidentally both of which were directed by  Paul W.S Anderson, so i’m pretty hopeful of the fifth film. And if this cute advertrailer and the synopsis is indicative of things to come, it seems we’ll actually have a decent plot written into this film, 5 movies later.

Given that the trailer shows people who’ve died in the first film, it would seem to suggest we’ll be seeing either some time travel elements or maybe an alternate timeline thing. Either way, can’t wait to see it.

Are you a resident evil fan?

Enjoy the trailer.

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US online adspend to surpass print for the first time in 2012

Jan
20

on the internet, lots of people lack adequate knee protection

The growth of digital media is nothing short of phenomenal, from altavista (anyone remember them? Also, hands up those who went to check altavista.com right about… now) back in 1995, to this massive thing we call the internet now.

It has come from something geeks played around with that nobody understood, to the playground of the masses where cats rule and where a sinister group of Anonymous hackers routinely terrorize corporations deemed “bad” while donning deceptively cute Guy Fawkes masks.

With giants like Facebook, Google, Yahoo and Linkedin making their fortunes entirely online, the medium has truly become a force to be reckoned with. When you think about facebook having a user base of 800 million as of now, and fast approaching 1 billion by august 2012 (estimates), its just staggering against a world population of about 7 billion.

Its no wonder every company and their house cat are clamouring to jump onto the facebook bandwagon (shame if you haven’t done so). With the rise of these networks, vast improvements in the network infrastructure and high speed internet connections allowing a relatively high penetration of online video, marketers have begun to pour serious money in digital spend.

In fact, digital spend in the US is set to surpass that of print this year, in 2012! So assuming we all survive past the Mayan calendar, it will be interesting to note the advertising landscape from next year.

That said, Asian markets seem to still prefer traditional channels, and from personal experience, most marketers are not keen to place beyond 10% of their marketing budgets into the digital bucket.

I really hope this will change soon, especially the view that digital/social media is “cheap”, such that their expectations of ROI fall way beyond the spend amount, and thereby incorrectly coming to the conclusion that digital is a waste of time and effort.

I would love to see online spend rise in Asia, and justify spends in this medium given how much value they can bring to the brand.

 

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Trailer watch: Chronicle

Jan
16

Chronicle is what happens when a bunch of people come together with the thought of:

“wouldn’t it be great if Heroes was re-hashed in the found footage genre?”

And if the trailer is indicative of the entire movie, it could really work! So far, the found footage genre has always been a subset of the horror genres, where films such as Paranormal Activity, Blair Witch, Rec and Cloverfield comes to mind.

But if this film takes off, we could really start to see fresh new takes on the found footage genre. For one, the parody genre, Scary Movie style.

Check out the trailer below:

Chronicle opens 2nd Feb 2012 in Singapore.

In marketing this film and being true to the budget conscious found footage type films (It cost 15 million to make. Compare this with Hangover II, a no effects comedy costing 80 million), they took to tumblr and commissioned several artists to create their own renditions of what a Chronicle poster might look.

You can take a look at the submissions at http://whatareyoucapableof.tumblr.com/. Really cool stuff.

 

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Here’s one more reason to be Brazilian

Jan
13

As if there aren’t enough reasons to want to be Brazilian (the beaches, the music, the samba..), here’s another:

The Brazilian President Dilma Rouseff recently approved a bill that mandates OT pay be applicable to employees (citizens only) who reply emails after working hours. Given the increasingly mobile working population with the addiction of checking their berries, I’m not sure employers will take to this well.

Well, hoorah to Brazilians!

What about you? Do you have a workphone that you can’t help but check every 30 minutes or so, even on the weekends? Would you like some downtime, or are you secretly elated each time you spot the red blinker on your blackberry?

Source: Venturebeat 

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Human Centipede is family entertainment for all

Jan
13

I wonder when The Human Centipede will be adapted to a game in schools to play.

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Search plus your world

Jan
12

If you don’t know this yet, Google is about to start rolling out results from Google+ and picasa in their search results page, in a bid to make your search experience more personal, and hopefully, more relevant than before.

Now that’s opened a can of worms, called Facebook and Twitter. We all know that when it comes to social relevance, facebook and twitter would definitely come before Google+ simply because the google+ traction has not gone full steam ahead, and in terms of sheer numbers, are dwarfed by facebook’s 800 million and counting.

But because facebook is practically a walled garden, and twitter’s deal to filter its results in google’s search pages expired and july, the majority of the social results would logically only include Google+. Hopefully, this will change in future when facebook and twitter finally come round to it.

This move by google certainly pushes marketers to sit up and take notice of Google+, and as more brands and more users sign up to the service, social search and results will take a much stronger position in the later half of 2012.

No matter what you think of google’s move though, you have to admit, they do nice ads.


 

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